The partnership between Jamie Horowitz and Peyton Manning continues to redefine sports entertainment. Their latest triumph came through Eli Manning’s second Emmy award for ManningCast. This achievement marks another milestone for Omaha Productions, which Horowitz and Manning established in 2020 following a bold pitch from Horowitz and WME agent Josh Pyatt.

The ManningCast’s success stems from its innovative approach to sports commentary. The show leverages the natural chemistry between the Manning brothers, allowing their personalities to shine through authentic, unfiltered commentary. This format, championed by Horowitz, offers viewers a refreshing alternative to traditional sports broadcasting while maintaining deep analytical insights into the game.

Horowitz’s vision extends beyond football, as demonstrated by the breakthrough success of Full Court Press, which has been hailed as ESPN’s finest sports documentary in recent years. The series, following women’s basketball stars Caitlin Clark, Kamilla Cardoso, and Kiki Rice through the historic 2023-2024 season, showcases Horowitz’s talent for identifying compelling narratives in sports.

The impact of Full Court Press has been so significant that a sequel is already in production. The new season will feature UConn guard Paige Bueckers, USC guard JuJu Watkins, and LSU guard Flau’jae Johnson, highlighting the next generation of women’s basketball talent. This commitment to women’s sports programming demonstrates Horowitz’s understanding of evolving audience interests and untapped market potential.

Under Horowitz’s leadership, Omaha Productions has developed a diverse content portfolio that spans multiple platforms and formats. The company’s partnership with Netflix produced Quarterback, which became the platform’s most-streamed show and reached number one in various countries. Its follow-up series, Receiver, is set to debut in summer 2024, following NFL stars including Davante Adams and Justin Jefferson.

The company’s expansion into scripted content reveals Horowitz’s ambition to broaden sports entertainment’s horizons. The upcoming Hulu series Chad Powers, starring Glen Powell, transforms a viral segment from Eli’s Places into a full-fledged comedy series. This adaptation showcases Horowitz’s ability to identify and develop potential hit content across different formats.

Omaha Productions’ rapid growth reflects Horowitz’s strategic vision and industry expertise. Their recent nine-year deal with ESPN solidified their sports media position through 2033. The company has also built valuable partnerships with significant streamers and networks, collaborating with industry giants like LeBron James for upcoming NBA content.

The success of these ventures stems from Horowitz’s deep understanding of audience preferences and talent development. His track record of creating hit shows like First Take and Undisputed demonstrates his ability to identify engaging personalities and formats that resonate with viewers. This expertise has been crucial in shaping Omaha Productions’ content strategy.

According to Therese Andrews, head of production at Omaha Productions, the company currently has between 8-12 projects in development. These include new documentaries, series, and innovative formats across various sports, indicating Horowitz’s commitment to diversifying the company’s content offerings.

The impact of Horowitz’s work extends beyond traditional sports coverage. Omaha Productions has created a new standard for sports entertainment that appeals to both dedicated fans and casual viewers by focusing on personal stories and behind-the-scenes access. Their success with women’s basketball coverage, in particular, demonstrates their ability to identify and develop underserved markets in sports media.

As Omaha Productions continues to expand its influence, Horowitz’s innovative approach to content creation remains central to its success. Through strategic partnerships, diverse programming, and a keen understanding of audience interests, he has helped establish the company as a leading force in sports media, consistently delivering content that engages, entertains, and breaks new ground in the industry.

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